About LeadForge AI
We build tools that help real estate agents spend less time searching for leads and more time closing deals.
The Problem We Solve
Every day, thousands of homeowners try to sell their homes without an agent — For Sale By Owner (FSBO). Most of them struggle. They underprice, they can't get visibility, they spend months on market while comparable agent-listed homes sell in weeks.
Real estate agents know FSBO sellers are great potential clients, but finding and reaching them is painful. It means manually browsing Craigslist, ForSaleByOwner.com, and Facebook every day, trying to figure out which sellers are actually motivated, and then writing personalized emails one at a time. Most agents give up or send the same generic pitch that gets ignored.
Our Approach
LeadForge AI automates the entire FSBO prospecting workflow:
- Daily auto-scanning — We monitor Craigslist and ForSaleByOwner.com across 50+ US metro markets every morning. New FSBO listings appear in your dashboard before most agents even start browsing.
- AI motivation scoring — Each seller gets a 1-10 motivation score based on pricing signals, listing language, time on market, and other indicators. You know exactly who to focus on first.
- Personalized outreach— Instead of generic templates, we generate empathetic emails that reference the seller's specific situation. Messaging that acknowledges why they chose FSBO, rather than pushing for a listing appointment.
The result: agents can reach the right FSBO sellers with the right message, faster than ever before.
Built With Care
LeadForge AI is a small, independent product built by a solo founder who believes real estate agents deserve better tools. We're not backed by venture capital or trying to become the next billion-dollar company. We're focused on building one product that works exceptionally well for one use case: helping agents convert FSBO sellers.
The platform is built on modern, reliable infrastructure: Next.js for the frontend, Supabase for secure data storage, Stripe for payments, and Anthropic's Claude for AI analysis. We take data security seriously — row-level security, encrypted connections, and no selling of user data. Ever.
Our Pricing Philosophy
At $50.99/month, LeadForge AI costs less than a single hour of most agents' time. Land one listing from an FSBO seller and the tool pays for itself many times over. We offer 5 free analyses to start (no credit card required) and a 30-day money-back guarantee because we believe you should try it before you commit.
No annual contracts, no hidden fees, and you can cancel anytime from your dashboard.
5 free analyses · No credit card required